Retail Department

Retail Department

Mobile operators have three department areas within their organization. Retail, Wholesale and Operation. Each business area requires its own unique

roaming solutions to assist the department in optimizing and meeting their business goals and targets.

The role of the Retail department is to stimulate and increase roaming usage and traffic. However, at the same time, the Retail department faces many challenges regarding tariff transparency to the roamer and EU regulations for pricing caps.

Starhome offers an array of solutions to increase roaming traffic as well as solutions to keep the roamer informed of their spending and prevent bill shock on returning home. The Starhome SparxTM solution is a dynamic

roaming mobile marketing solution aimed at maximizing the limited window of opportunity, providing mobile operators with the ability to leverage their existing knowledge of their customers in order to send focused campaigns to them while roaming. Starhomes versatile solution not only enhances mobile operators roaming offerings and communication, but it also generates revenues from third party organizations.

Starhome Roaming ControlTM solution provides the Retail business unit with an efficient and advanced tool to deliver notification and status alerts to their roamers concerning their data usage, and SMS and voice packages. Message content and delivery is controlled by the network operator when a roamers predefined limit is reached. These solutions comply with new EU regulations that demand roamers are made aware of how much they are spending while using their mobile phones abroad, in order to avoid bill shock.

The Starhome Proamotion SMSTM solution utilizes an intelligent roaming platform and a mobility probe to convey Welcome SMS and Farewell SMS messages to roamers. SMS messages are easily customized with advanced Starhome tools.

The operators roaming Retail business also face loss of revenue when calls are not completed due to dialing errors made by roamers. The Starhome Intelligent Call Assistant ICA solution is a highly effective method for increasing network traffic while improving the users mobile experience. ICA SMS intelligent notification ensures that operators have all the necessary tools to meet their specific requirements of providing roamers the highest level of service possible. Personalized instructions in SMS in the users native language ensure more completed calls and a significant increase in operator revenue..