How to develope a successful newsletter

How to develope a successful newsletter

I began designing a newsletter about three months ago. I use a very popular web hosting company that provides excellant templates for newsletters. All I need to do is draft it, I use MSWord to format and SPELL CHECK it as well, then copy/paste the final draft into the template.

At first, I was literally lost for words. I knew two basic concept were, to always have meaningful and informative content, and eye catching headers when the newsletter is delivered. Lets hold that thought for a moment.

I display that optin form on the front page of my website. This is a 100% optin newsletter, so verification emails must be sent. That is done automatically by the same company that delivers my newsletter.

Then I started fishing. Guess what? My optin subscribers began growing. I am pleased to announce that my list is not only growing, but the rentention rate is nearly 100%.

In addition to the newsletter, I developed a short survey my vivitors complete. Included in the survey are questions like:

What is your computer skill level?

Do you own an Internet business?

Would you like more information regarding

Internet marketing and advertising?

and of course their name and address.

The results to date have been excellant. I look forward to publishing my next newsleter with enthusiasm and a desire to make the next better than the last.

If you wold like ideas on how to promote your newsletter let me know.

James A. Holish

Ive been using a popular newsletter ezine site as well. My results have not been that successful. Of course, I have a confirmed email list of prior clients that receive a copy monthly. BUT I havent been able to interest them in taking advantages of the FREE services or DISCOUNTS. I know the material is being read because the site I use provides that information. Im beginning to think that I am marketing to the wrong group of people.

What are your thoughts? I really need some FRESH information on writing ezines.

Diane M. HessAlthough newsletters are still effective, they have lost a lot of their effectiveness due to countermeasures taken by ISPs against spam and who can blame these ISPs?. RSS feeds are quickly growing to be a popular option, at least with the relatively techsavvy crowd.